We stayed with this time-proved exhibition principles and complemented the power of the exhibition case with the power of the large space. There is no doubt that the visitor needs to give every object a lot of attention.

However, a lot of museum objects were in use back in times and were lost among other less successful objects which later were not placed under the museum glass. This is why in the catalogue we show the objects in their natural environments where it will be too difficult to see them fifty years later. Everyday objects, of course, can’t be always produces individually. However, the contemporary commerce has created the way to individualize them. The only thing you need to do is to bring your favorite photo to a printing house, and the next day you will get a unique cup, plate, curtain, or a set of bedsheets. Such objects are usually made with quite a bad taste but one can’t leave a whole industry unnoticed without even trying to play with it. Contemporary photographers, whose works are usually shown in a much decent environment, let their works be a part of this industry.